Carnegie Mellon NYC

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In order to keep track and make sure everyone was up to speed on what each team was doing we decided to use Slack for communications and updates project wide.


Other CMU Programs Cornell Campuses UC Schools Part 1 UC Schools Part 2

When starting this project we looked into other Carnegie Mellon campuses as well as other universities for how they deal with multiple campuses with differant goals in mind. Cornell uses the same main branding across their entities with a secondary brand image representing that particular campus. In comparison the University of California system uses a different brand image for each campus and different visual language.

Branding Inspiration NYC Inspiration

Questions to Answer

  • What are the public (emotional) associations of CMU?
  • What is the NYC campus providing? What is its program structure? What will their students recieve?
  • What kind of people does CMU want to attract to their nyc campus?
  • What kind of people does cmu currently attract?
  • Should the nyc and pitt campuses have a different audience?

Brand Sketches Branding Process Program Chart Original Site Breakdown Site Breakdown Detail Banner Iteration Color Iteration